ASO is the new SEO – App Store Optimization

1. Title

2. Description

3. Icon

4. Screenshots

5. Category

Be reviewed by Apple before publishing and get rejected.

Be reviewed by a random user after publishing and get removed.

6. Keywords

There is a helpful tool worked out specially to think up appropriate and sought-after keywords. It is called Google Keyword Optimization tool.

While coming up with the right keyword it's possible to use abbreviations.

It is advisable not to use spaces in the keywords field.

There are cases when it proves useful to check in two short words instead of a long word.

It's better to register keywords in the plural.

7. Publisher name