
1. Improved access to mobile financial services
2. Comparing the above-mentioned mobile payments and mobile banking
3. Increased simplicity of mobile financial services.
4. Mobile financial services tend to provide their customers with advice and seamless information.
5. Use of mobile financial services highly depends on age.
6. Use of mobile financial services highly depends on countries.
proper regulatory environments (law, financial, telecommunication sectors)
a proper basis for consumer protection
market competitiveness
market catalysts (including government support)
proper end-user environments (mobile penetration, financial literacy of population)
distribution and agent network
adoption and availability of mobile capabilities.
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