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1. Choose the type of your app
2. Define platforms and technologies
3. Decide on a monetization model
This is the most popular way of ensuring a steady revenue stream. Subscribers pay a recurring fee, monthly or annually, to access your service. You can also offer different subscription tiers or membership plans to meet the needs of different target segments.
With freemium, you offer limited access to basic features free of charge, which may be enough for beginners. When a user is ready for advanced features, they can upgrade to a premium tier.
Free trials. By definition, free trials are about providing unrestricted access for a limited period of time so that users can test out your service and make an informed decision to sign up or not.
In-app purchases. If you build a free app, built-in purchases can become a significant source of revenue — every year, users spend $380 bln worldwide on in-app purchases. Purchases can vary from simple ad removal or customized plans to sportswear or sports equipment.
In-app advertising. Banners, native ads, video interstitials, sponsored content, and other ad formats can also be a part of the monetization strategy. This model allows you not only to reach wider audiences via free access but also to nurture partnerships.