mHealth Tools for Pharma R&D and Marketing

What are mHealth solutions?

How does pharma use mHealth tools?

Research and development

1.Recruitment for clinical trials

2. More data for better precision

3. Patient-centric approach

4. Increased participant’s adherence to medication

Marketing

What are the challenges of mHealth adoption?

1.Data safety and privacy

2. Regulations

3. Lack of trust

4. Lack of digital skills

What does the future of pharma behold?