Structure of the US Healthcare Industry and the Place of Clinical Trials in It

Healthcare as industry

KOLS, MSLS, HCPS in Healthcare

KOLS

identify research areas, especially when there are sharp increases in hospital-acquired infections (HAIs);

can offer insights on disease areas;

research on behalf of drug companies.

serve as a consultant on the program design;

advise on the product profile.

advise on the regulatory process;

advise on the product profile.

can build product awareness;

publish articles or papers in medical resources;

give presentations and promotions in congresses.

MSLS

HCPS

MSL-HCP INTERACTION (KOLS)

CLINICAL TRIALS

PHASE 0

PHASE 1 or First in human (FIH)

PHASE 2 or Proof of concept (POC)

PHASE 3

PHASE 4

Summing Up

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